Tell the home buyer what they want to hear. Plus, you must make the buyer curious enough to want to know more about your property. Most home buyers will immediately want to know three things: the price, location, and the number of bedrooms. However do not give so much information that the buyers are able to eliminate your home from consideration. Many times, prospective buyers will end up purchasing a property quite different from what they have in mind. Therefore, your selling ad needs to draw them in enough to take a look at what you have to offer! Courtesy of ForSaleByOwner