In addition to the selling price and terms, you should include the location. As many home buyers only skim through classified ads, it's important that you are accurate, yet not too specific in naming your area. For example, if your home is in Allston Hills, you should just state the location as "Allston" as you do not want a potential buyer to eliminate your house because they might believe that Allston Hills is too far from the train station. The key is to get them to come see the house for themselves. Many home sellers are wary of mentioning the price or area so early in their ad. It is important to remember that, in most circumstances, buyers will only look at houses within their price range and location. Again, you are ensuring that you are attracting only serious buyers. Courtesy of ForSaleByOwner